Larry Luk is the Head of Brand & Design at Localeur. In his role, Larry manages Localeur's brand identity and design across all platforms as well as creative strategy and execution with national partners such as and JetBlue Airways. His background as a designer allows him to easily transition from illustration and writing to content generation, systems design and social outreach. Most recently, Larry served as the Marketing & Communications Lead and Senior Designer at Son&Sons agency in Midtown Atlanta. During that time, Larry developed design, voice and strategy for clients such as Coca-Cola, Nike, Duke Alumni Association, Ponce City Market and the Kyle Korver Foundation. 

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As a freelance illustrator, he has partnered with Nice Kicks, Complex and Finish Line on sneaker-related projects including a storefront takeover of the Nice Kicks flagship storefront in Austin, Texas.

Larry received his undergrad degree from Emory University and attended Portfolio Center were he studied and still teaches design on occasion. Larry has always been interested in trends, youth culture, and sneakers.

For inquiries, commissions and partnership requests, please send an email.